Who actually writes the content?
Vetted topic experts from our own network, matched to your sector. Our baseline is an MA or relevant industry qualification, at least three years of real-world work experience in the field, and at least three years of demonstrable bylined journalism in your sector. Not generalists with a research tab open.
How quickly can your writers learn a complex SaaS product?
We use structured product training, source packs, interviews, example libraries and feedback loops. Early learning becomes shared infrastructure, so every future brief does not start from zero.
How do you hold quality steady at volume?
A seasoned editorial team runs every piece against RASCAL, our six-pillar framework: reader appropriate, actionable, specific and expert, client aligned, accurate, logically structured. Account managers and professional editors own the process end to end, so quality does not depend on any single writer.
Who does the SEO, AEO and GEO work?
A dedicated technical team led by George Pritchard, Head of SEO, with 15 years across in-house, agency and consultancy work. On-page SEO and AI-readability signals are built into every deliverable rather than bolted on afterwards.
Can you improve our visibility in AI answers?
Yes. We assess how the brand appears in relevant AI answers, strengthen the content and authority signals that support citation, and look beyond the website to the wider coverage and sources that influence recommendation.
Do you only create top-of-funnel SEO articles?
No. Our work spans awareness, category building, education, evaluation and conversion. For established SaaS businesses, product-led, comparison, use-case and customer-evidence content is often as important as higher-volume informational content.
Can you work across several products or buyer personas?
Yes. We map subjects to the right writers and maintain clear product, audience and messaging guidance. Where needed, we create separate specialist groups within the same managed programme.
How would we engage you?
Three ways. Strategy and production, where we shape the roadmap and deliver the programme. Production at scale, where you own the strategy and we supply expert writers, editors and workflow. Or production and amplification, where we also put the content in front of buyers through digital PR, community and social.
How will we know it is working?
Monthly reporting across search visibility, AI visibility, engagement and conversion, with recommendations attached, plus a quarterly business review to keep the programme aligned to commercial goals.
