The Topic-Expert Writing Company

Nice to meet you 👋

Since 2018, we've been obsessed with creating expert content that drives results. Our team of seasoned SEOs, data analysts, writers, editors, and marketing professionals helps companies achieve exceptional growth through SEO, GEO, and brand marketing.

Now backed by media, publishing, and marketing veterans Andy Evans and Pete Wootton, we're taking our mission to new heights—without losing the human touch that sets us apart.

A team of real people, doing real work

Andy Evans

Owner and Director

Pete Wootton

Owner and Director

Christian Rigg

Director of Strategy and Operations

Alana Chase

Head of Editorial

George Pritchard

Head of SEO

Justin Campbell

Jeanine Skowronski

Max Kurton

Content Strategist & Account Manager

Our story

It started with expert content...

Eleven Content began with one clear conviction:

Great content doesn’t just depend on great writing. It requires genuine, real-world subject-matter expertise.

But in marketing, that’s easier said than done. Finding someone who’s both a genuine topic expert and a skilled writer is no easy feat.

We saw that problem and set out to solve it, bringing real expertise to brands around the world.

The first step was building a team that embodies that expertise. We created a recruitment and hiring pipeline that rigorously vets applicants for topic expertise and writing skills. We’re obsessive about finding the right people, hand-selecting for real-world experience, in-depth topic knowledge, and proven writing ability. In fact, fewer than 3% of candidates make the cut. (We’re picky and proud of it.)

Today, we manage an exclusive database of 90+ topic-expert writers and SMEs across a variety of industries—from business and personal finance to eCommerce, interior design, health and wellness, entertainment, lifestyle, and more.

The hard-won experience, expertise, authority, and trustworthiness of our writers and subject-matter experts (SMEs) is part of what makes Eleven so unique. We couldn't be prouder of the team we've built and the work we do together.

…and grew into the future of content marketing.

As Eleven has grown, so has our mission. But what’s remained is our commitment to authentic, expert-driven content.

Over the years, we’ve helped companies take their content even further, bringing our exacting standards to new services in SEO, content marketing, and now GEO/AEO.

We’ve developed innovative new reporting standards, mastered high-quality, bottom-of-funnel content at scale, and pioneered unique content strategies designed to accelerate growth at any size.

And when the industry turned its attention to AI, we brought the same calmness, composure, and acuity that’s always defined us—foregoing knee-jerk reactions and sensationalist snake-oil “solutions” in favour of grounded, long-term strategies rooted in thought leadership, brand marketing, and outstanding, expert-led content.

Today, Eleven Content offers a full-service content marketing solution, helping companies plan, craft, publish, and distribute world-class content that drives real sales and commercial success.

Our values

We take pride in our work and endeavor to always be responsive, forthright, and supportive and serve with accountability, honesty, and integrity; to foster creativity, ambition, and innovation; to be reliable, expedient, and proactive; and to meet the highest possible standards of excellence, hard work, and due diligence.

Eleven Content in numbers

90+
Vetted, topic-expert writers
5M
words published
500M
organic pageviews
60K
sign-ups, demos, downloads, and more

What our customers say

I’ve worked with dozens of content writing services over my 10+ years in the industry, and Eleven are by-far the best there is. We are lucky enough to view their entire team as an extension of our in-house content team, not a third-party vendor.

David Ruhm

Senior Editor

Eleven offers excellent quality in both writing and communication. We always appreciate the opportunity to provide feedback to writers and editors too.

Mo Harber-Lamond

eCommerce Editor

I'm so glad that I've had the opportunity to work with you guys. What your company does is truly amazing, your service is impeccable and your attention to quality and efficiency made my life really easy!

Bar Zukerman

Content Strategy Manager

Eleven has been very accommodating during what has been a challenging year for us. They have been proactive, providing useful feedback and being a dependable partner through thick and thin.

Desire Athow

Managing Editor

Eleven’s content is always top-notch. They always go above and beyond what I ask for and make sure everything looks really good. That kind of work ethic is much appreciated here.

Daniel Clinton

Editorial Lead

I'm usually not a fan of agencies, but I love Eleven's model and approach. You're sending me much better content than anyone else I've worked with over the last two years. It's been almost impossible to get good content since LLMs came out, so working with you all has been a massive relief.

Jessica Greene

Fractional Head of SEO

Working with the Eleven team has been a consistently positive experience. The content we receive is high-quality, SEO-friendly, and consistently aligned with our strategic goals. I wouldn’t hesitate to recommend Eleven Writing to others looking for a reliable, knowledgeable content partner.

Amaury Perrier

Global Marketing Business Partner