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Content Marketing

The Importance of Tracking Search Engine Results Pages (SERPs) — And How To Do It

July 7, 2025
Written by
Simon McMahon

How to Build an Attribution Dashboard with BigQuery and Looker Studio

June 25, 2025
Written by
Christian Rigg

Grammar Hub

A collection of carefully developed grammar guides, quizzes, and more, created by industry professionals and English professors.

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Content Marketing

Essential Inputs and Infrastructure for Attribution Reporting Success

June 23, 2025
Written by
Christian Rigg
Content Marketing

Attribution Analysis: 4 Techniques Every Marketer Should Know

May 28, 2025
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5 Common Challenges in Attribution Reporting (And How to Solve Them)

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Why Subject-Matter Expertise Matters More Than Ever in AI Search

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Alana Chase
Content Marketing

How to Deal with Underperforming Content: 9 Strategies

May 2, 2025
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Content Marketing Attribution Models: A Beginner’s Guide

May 2, 2025
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4 Reasons Content Quality Declines When You Scale

April 1, 2025
Written by
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Content Marketing

Content Reporting - How to demonstrate ROI to CEOs, CMOs, and everybody else

February 20, 2025
Written by
Simon McMahon
Case studies

SEO Case Study: How ClickUp Regained 90,000+ clicks per month with Just 4 Content Refreshes

February 6, 2025
Written by
Simon McMahon
Content Marketing

The Future of Content Marketing: Top Trends for 2025

January 29, 2025
Written by
Simon McMahon
Content Marketing

How Updating an Article Boosted Traffic from 111K to 220K Visitors/Month

July 24, 2024
Written by
Simon McMahon
Writing Tips

How to Build a Strong Writing Portfolio That Gets You Noticed

July 23, 2024
Written by
Alana Chase
Content Marketing

7 Steps for Brands to Become Thought Leaders

July 10, 2024
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Case studies

SEO Case Study: How NinjaOne Increased Traffic 678% In One Year

June 5, 2024
Written by
Simon McMahon
Writing Tips

9 Signs It’s Time To Update Your Freelance Writing Rates (+ How To Do It)

May 9, 2024
Written by
Alana Chase
Writing Tips

What To Keep In Mind When Building Your Writing Career

April 12, 2024
Written by
Caroline Grape
Content Marketing

8 Reasons Why You’re Not Getting ROI From Your Blog Posts

April 12, 2024
Written by
Simon McMahon
Content Marketing

How To Identify And Fix Content Decay In 7 Easy Steps

February 15, 2024
Written by
Caroline Grape
Writing Tips

How To Price Your Freelance Writing (And Start Earning More)

February 15, 2024
Written by
Alana Chase
Writing Tips

How to Become a Better Writer: 18 Actionable Tips to Use Today

January 31, 2024
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Alana Chase
Content Marketing

6 Takeaways From Semrush’s 2024 Ranking Factors Study

January 31, 2024
Written by
Simon McMahon
Content Marketing

How To Maximize ROI From Your Existing Blog Content

January 17, 2024
Written by
Christian Rigg
Content Marketing

Bouncing Back From A Google Algorithm Update: A Step-by-Step Guide

January 17, 2024
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Simon McMahon
Content Marketing

How To Perform A Quick Technical SEO Audit In Hours (And Not Days!)

January 4, 2024
Written by
Simon McMahon
Content Marketing

How To Use Google’s Guidelines To Improve Your Website’s E-E-A-T

January 4, 2024
Written by
Simon McMahon
Writing Tips

How To Get the Most Out Of Your Writing Course

December 20, 2023
Written by
Alana Chase
Writing Tips

40 Places To Find Freelance Writing Jobs For Beginners

December 20, 2023
Written by
Alana Chase
Content Marketing

How To Calculate ROI On Content Marketing

December 7, 2023
Written by
Christian Rigg
Writing Tips

One Full Year’s Worth Of 30-Day Writing Challenges For 2024

November 22, 2023
Written by
Alana Chase
Writing Tips

16 Best Writing Exercises To Improve Your Writing

November 17, 2023
Written by
Alana Chase
Content Marketing

3 Important Lessons Learned From BrightonSEO (Sept 2023)

October 25, 2023
Written by
Christian Rigg
Writing Tips

7 Ways To Humanize AI Content and Maintain Your Voice

October 25, 2023
Written by
Caroline Grape
Writing Tips

How To Self-Edit in 3 Easy Steps (with Checklist & ChatGPT Prompts)

October 10, 2023
Written by
Christian Rigg
Content Marketing

Choosing The Best Blog Writing Service: 10 Top Options Compared

August 10, 2022
Written by
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How to Write Articles for SEO That People Love (9-Step Guide)

November 29, 2022
Written by
Simon McMahon
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7 Reasons Your Business Should Invest in High-quality Blog Articles

November 29, 2022
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Content Marketing

How The Right Micro Content Can Boost Your Conversions

November 29, 2022
Written by
Katy Ward
Writing Tips

25 Top Tips And Resources For UK Business Writers In 2024

August 10, 2022
Written by
Katy Ward
Content Marketing

What Is an Authoritative Website—And How to Beat Them at Their Own Game

November 29, 2022
Written by
Serguei Solokhine
Writing Tips

How Long Should A Blog Post Be In 2024? (Backed By Research)

August 10, 2022
Written by
Simon McMahon
Grammar Guides

Is Grammarly Premium Worth It For Freelance Writers?

August 10, 2022
Written by
Katy Ward
Writing Tips

9 Tips To Eliminate Fluff In Your Writing

August 10, 2022
Written by
Eloise McInerney
Writing Tips

9 Types Of Adjectives All Writers Should Know

August 10, 2022
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Katy Ward
Grammar Guides

The Ultimate Guide To Writing In British English vs American English

August 10, 2022
Written by
Eloise McInerney
Writing Tips

How To Improve Your Writing Quickly By Varying Sentence Structures

August 10, 2022
Written by
Eloise McInerney
Grammar Guides

When To Put A Comma Before "And"

August 10, 2022
Written by
Kieron Moore
Content Marketing

How To Become An Editor Without A Degree

August 10, 2022
Written by
Katy Ward
Grammar Guides

Who Vs Whom — Are You Making These Common Mistakes?

August 10, 2022
Written by
Katy Ward
Grammar Guides

One Word Or Two? The 50 Most Common Mistakes

August 10, 2022
Written by
Kieron Moore
Content Marketing

9 Reasons You Shouldn’t Hire Cheap Writers

August 10, 2022
Written by
Christian Rigg
Writing Tips

What [sic] Actually Means And How To Use It Correctly

August 10, 2022
Written by
Kieron Moore
Grammar Guides

When To Use A Comma Before “Because” (And When Not To!)

August 10, 2022
Written by
Kieron Moore
Writing Tips

How Long Does It Take To Write 1,000 Words? And How Can It Be Faster?

August 10, 2022
Written by
Kieron Moore
Grammar Guides

How To Use Indirect Quotes To Elevate Your Writing

August 10, 2022
Written by
Christian Rigg
Writing Tips

The Pros & Cons Of Blogging On Medium

August 10, 2022
Written by
Katy Ward
Grammar Guides

To Vs Too: How To Avoid This Common Grammar Mistake

August 10, 2022
Written by
Katy Ward
Grammar Guides

When To Use A Comma Before Or After “But”

August 10, 2022
Written by
Kieron Moore
Content Marketing

How To Get Your Blog Noticed In 2024

August 10, 2022
Written by
Christian Rigg
Writing Tips

Top 30 Writing Programs Like Scrivener

August 10, 2022
Written by
Kieron Moore
Content Marketing

Is Your Blog’s Reading Level Disconnecting Your Audience?

August 10, 2022
Written by
Katy Ward
Content Marketing

The Ultimate Guide To Buying Articles For Your Blog

August 10, 2022
Written by
Michael Graw
Grammar Guides

How To Use Commas With Coordinating Conjunctions

August 10, 2022
Written by
Eloise McInerney
Writing Tips

How To Become A Freelance Writer With No Experience

August 10, 2022
Written by
Caroline Grape
Content Marketing

The Top 20 Content Marketing Tools Of 2024

August 10, 2022
Written by
Michael Graw
Writing Tips

Blog vs. Article: What's The Difference Anyway?

August 10, 2022
Written by
Christian Rigg
Grammar Guides

How To Use A Comma Before “Such As” (With Examples)

August 10, 2022
Written by
Kieron Moore
Grammar Guides

Is "Your" Capitalized In A Title?

August 10, 2022
Written by
Eloise McInerney
Content Marketing

6 Crucial Steps To Write Top-Ranking SEO Articles In 2023

August 10, 2022
Written by
Jacob Parker
Content Marketing

The #1 Way To Get Your Brand Noticed Online (Hint: It's Not Ads)

August 10, 2022
Written by
Christian Rigg
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How To Hire A Professional Writer - A Complete Guide

August 10, 2022
Written by
Michael Graw
Content Marketing

Why Your Business Must Hire Professional Writers

August 10, 2022
Written by
Christian Rigg
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Content Marketing

The Importance of Tracking Search Engine Results Pages (SERPs) — And How To Do It

July 7, 2025
Written by
Simon McMahon
Content Marketing

Essential Inputs and Infrastructure for Attribution Reporting Success

June 23, 2025
Written by
Christian Rigg
Content Marketing

Attribution Analysis: 4 Techniques Every Marketer Should Know

May 28, 2025
Written by
Christian Rigg
Content Marketing

5 Common Challenges in Attribution Reporting (And How to Solve Them)

May 26, 2025
Written by
Christian Rigg
Content Marketing

Why Subject-Matter Expertise Matters More Than Ever in AI Search

May 22, 2025
Written by
Alana Chase
Content Marketing

How to Deal with Underperforming Content: 9 Strategies

May 2, 2025
Written by
Simon McMahon
Content Marketing

4 Reasons Content Quality Declines When You Scale

April 1, 2025
Written by
Christian Rigg
Content Marketing

Content Reporting - How to demonstrate ROI to CEOs, CMOs, and everybody else

February 20, 2025
Written by
Simon McMahon
Content Marketing

The Future of Content Marketing: Top Trends for 2025

January 29, 2025
Written by
Simon McMahon
Content Marketing

How Updating an Article Boosted Traffic from 111K to 220K Visitors/Month

July 24, 2024
Written by
Simon McMahon
Content Marketing

7 Steps for Brands to Become Thought Leaders

July 10, 2024
Written by
Graeme Whiles
Content Marketing

8 Reasons Why You’re Not Getting ROI From Your Blog Posts

April 12, 2024
Written by
Simon McMahon
Content Marketing

How To Identify And Fix Content Decay In 7 Easy Steps

February 15, 2024
Written by
Caroline Grape
Content Marketing

6 Takeaways From Semrush’s 2024 Ranking Factors Study

January 31, 2024
Written by
Simon McMahon
Content Marketing

How To Maximize ROI From Your Existing Blog Content

January 17, 2024
Written by
Christian Rigg
Content Marketing

Bouncing Back From A Google Algorithm Update: A Step-by-Step Guide

January 17, 2024
Written by
Simon McMahon
Content Marketing

How To Perform A Quick Technical SEO Audit In Hours (And Not Days!)

January 4, 2024
Written by
Simon McMahon
Content Marketing

How To Use Google’s Guidelines To Improve Your Website’s E-E-A-T

January 4, 2024
Written by
Simon McMahon
Content Marketing

How To Calculate ROI On Content Marketing

December 7, 2023
Written by
Christian Rigg
Content Marketing

3 Important Lessons Learned From BrightonSEO (Sept 2023)

October 25, 2023
Written by
Christian Rigg
Content Marketing

Choosing The Best Blog Writing Service: 10 Top Options Compared

August 10, 2022
Written by
Michael Graw
Content Marketing

How to Write Articles for SEO That People Love (9-Step Guide)

November 29, 2022
Written by
Simon McMahon
Content Marketing

7 Reasons Your Business Should Invest in High-quality Blog Articles

November 29, 2022
Written by
Simon McMahon
Content Marketing

How The Right Micro Content Can Boost Your Conversions

November 29, 2022
Written by
Katy Ward
Content Marketing

What Is an Authoritative Website—And How to Beat Them at Their Own Game

November 29, 2022
Written by
Serguei Solokhine
Content Marketing

How To Become An Editor Without A Degree

August 10, 2022
Written by
Katy Ward
Content Marketing

9 Reasons You Shouldn’t Hire Cheap Writers

August 10, 2022
Written by
Christian Rigg
Content Marketing

How To Get Your Blog Noticed In 2024

August 10, 2022
Written by
Christian Rigg
Content Marketing

Is Your Blog’s Reading Level Disconnecting Your Audience?

August 10, 2022
Written by
Katy Ward
Content Marketing

The Ultimate Guide To Buying Articles For Your Blog

August 10, 2022
Written by
Michael Graw
Content Marketing

The Top 20 Content Marketing Tools Of 2024

August 10, 2022
Written by
Michael Graw
Content Marketing

6 Crucial Steps To Write Top-Ranking SEO Articles In 2023

August 10, 2022
Written by
Jacob Parker
Content Marketing

The #1 Way To Get Your Brand Noticed Online (Hint: It's Not Ads)

August 10, 2022
Written by
Christian Rigg
Content Marketing

How To Hire A Professional Writer - A Complete Guide

August 10, 2022
Written by
Michael Graw
Content Marketing

Why Your Business Must Hire Professional Writers

August 10, 2022
Written by
Christian Rigg
Writing Tips

How to Build a Strong Writing Portfolio That Gets You Noticed

July 23, 2024
Written by
Alana Chase
Writing Tips

9 Signs It’s Time To Update Your Freelance Writing Rates (+ How To Do It)

May 9, 2024
Written by
Alana Chase
Writing Tips

What To Keep In Mind When Building Your Writing Career

April 12, 2024
Written by
Caroline Grape
Writing Tips

How To Price Your Freelance Writing (And Start Earning More)

February 15, 2024
Written by
Alana Chase
Writing Tips

How to Become a Better Writer: 18 Actionable Tips to Use Today

January 31, 2024
Written by
Alana Chase
Writing Tips

How To Get the Most Out Of Your Writing Course

December 20, 2023
Written by
Alana Chase
Writing Tips

40 Places To Find Freelance Writing Jobs For Beginners

December 20, 2023
Written by
Alana Chase
Writing Tips

One Full Year’s Worth Of 30-Day Writing Challenges For 2024

November 22, 2023
Written by
Alana Chase
Writing Tips

16 Best Writing Exercises To Improve Your Writing

November 17, 2023
Written by
Alana Chase
Writing Tips

7 Ways To Humanize AI Content and Maintain Your Voice

October 25, 2023
Written by
Caroline Grape
Writing Tips

How To Self-Edit in 3 Easy Steps (with Checklist & ChatGPT Prompts)

October 10, 2023
Written by
Christian Rigg
Writing Tips

9 Tips To Eliminate Fluff In Your Writing

August 10, 2022
Written by
Eloise McInerney
Writing Tips

9 Types Of Adjectives All Writers Should Know

August 10, 2022
Written by
Katy Ward
Writing Tips

Blog vs. Article: What's The Difference Anyway?

August 10, 2022
Written by
Christian Rigg
Writing Tips

How Long Does It Take To Write 1,000 Words? And How Can It Be Faster?

August 10, 2022
Written by
Kieron Moore
Writing Tips

How To Become A Freelance Writer With No Experience

August 10, 2022
Written by
Caroline Grape
Writing Tips

The Pros & Cons Of Blogging On Medium

August 10, 2022
Written by
Katy Ward
Writing Tips

Top 30 Writing Programs Like Scrivener

August 10, 2022
Written by
Kieron Moore
Writing Tips

What [sic] Actually Means And How To Use It Correctly

August 10, 2022
Written by
Kieron Moore
Writing Tips

How To Improve Your Writing Quickly By Varying Sentence Structures

August 10, 2022
Written by
Eloise McInerney
Writing Tips

How Long Should A Blog Post Be In 2024? (Backed By Research)

August 10, 2022
Written by
Simon McMahon
Writing Tips

25 Top Tips And Resources For UK Business Writers In 2024

August 10, 2022
Written by
Katy Ward
Grammar Guides

To Vs Too: How To Avoid This Common Grammar Mistake

August 10, 2022
Written by
Katy Ward
Grammar Guides

How To Use Commas With Coordinating Conjunctions

August 10, 2022
Written by
Eloise McInerney
Grammar Guides

How To Use A Comma Before “Such As” (With Examples)

August 10, 2022
Written by
Kieron Moore
Grammar Guides

Is "Your" Capitalized In A Title?

August 10, 2022
Written by
Eloise McInerney
Grammar Guides

One Word Or Two? The 50 Most Common Mistakes

August 10, 2022
Written by
Kieron Moore
Grammar Guides

How To Use Indirect Quotes To Elevate Your Writing

August 10, 2022
Written by
Christian Rigg
Grammar Guides

When To Use A Comma Before Or After “But”

August 10, 2022
Written by
Kieron Moore
Grammar Guides

When To Use A Comma Before “Because” (And When Not To!)

August 10, 2022
Written by
Kieron Moore
Grammar Guides

When To Put A Comma Before "And"

August 10, 2022
Written by
Kieron Moore
Grammar Guides

Who Vs Whom — Are You Making These Common Mistakes?

August 10, 2022
Written by
Katy Ward
Grammar Guides

The Ultimate Guide To Writing In British English vs American English

August 10, 2022
Written by
Eloise McInerney
Grammar Guides

Is Grammarly Premium Worth It For Freelance Writers?

August 10, 2022
Written by
Katy Ward
Case studies

SEO Case Study: How ClickUp Regained 90,000+ clicks per month with Just 4 Content Refreshes

February 6, 2025
Written by
Simon McMahon
Case studies

SEO Case Study: How NinjaOne Increased Traffic 678% In One Year

June 5, 2024
Written by
Simon McMahon