Starting a blog is one of the best ways to get your company noticed. Adding a blog not only boosts your SEO, but also helps to establish your brand as an industry leader and authority.
A blog also helps connect customers to your company and keep them engaged. The next time they need a product or service your company offers, you’ll be top of mind.
Establishing a high-quality blog is easier than ever before, in large part because you can hire a professional writer to help you with the task. With so many options out there, however, choosing the right blog writing service for your business can be challenging.
To make the process simpler, we’ll highlight five of the top writing services you can enlist to produce targeted, engaging blog content for your audience.
Finding the best blog service for your business
Before we dive in, it will help to have an idea of what you should be looking for. To ensure you’re always receiving quality content, consider these factors:
Blog writing services differ a lot in what topics they can cover and how well they can cover them. Content writers with a background in fashion probably aren’t suitable for a blog about cryptocurrencies. Make sure the service you choose can supply niche writers with experience in your company’s field.
How much content creation do you need? One writer might be enough if you’re launching a new blog, but supercharging a marketing campaign with a large audience might require a full writer team working on your behalf. Find out whether the blog writing service you choose can scale your custom content if your blog takes off.
Blogs accomplish the most when they’re part of a broader marketing plan. Think about whether you need help with more than just content writing—say, social media posts to advertise your blog, SEO improvement, email marketing, or even graphic design. Some blogging services have content marketing experts on hand, but many don’t.
The ultimate goal behind establishing a blog is to see a return on investment. So, it’s essential that your online writing service charges an amount that’s commensurate with the value you’re getting in return. Budget services may be helpful to get a blog off the ground, but expect to pay more for expert writers with experience in niche topics.
Always Verify Writing Samples
When hiring experienced writers, they will usually provide samples or a portfolio of their previous work. However, it always pays to verify these samples by asking following up questions or providing a quick writing task.
There are a small number of people (usually non-native English speakers) who claim other people's work as their own. Unfortunately, this only becomes apparent after you've hired the writer and waited for them to deliver their first blog article.
The Top 5 Blog Writing Services
With the above in mind, let’s take a look at the best blog writing services you can use to boost your business.
Given the fresh approach we offer, it’d be odd not to toot our own horn a little. At Eleven Writing, we routinely help both small and industry-leading companies build authoritative blogs from scratch and commit to delivering polished SEO articles on a reasonable budget.
Eleven’s core tenet states that niche topics demand niche writers. So all writers at Eleven are genuine topic specialists who can lend authority to your company’s voice.
If you need a blog covering environmental science, we’ll assign qualified writers with degrees in biology and earth science. For programming articles, we have computer science academics with years of experience teaching software development; and the same principle applies to all other topics.
As we focus on providing a consolidated service, quality control is also a forte. All work is reviewed by the writers and an editor before it is delivered for publication. Plus, we provide a dedicated account manager to help craft your content strategy.
2. The Hoth
Looking to put your blog on autopilot? The Hoth promises a hands-off approach that makes it easy to build a blog with very little work on your part. Just submit a brief description of the content you’re looking for during the ordering process, and The Hoth’s content marketing writers will take it from there. They’ll even publish your new original material on your website for you based on your posting schedule.
The Hoth has several different SEO optimized blog writing services to match any budget. They all give you access to a writing team that can match your company’s voice and provide unlimited revisions. However, you’ll need to sign up for the Pro blogging service if you want to secure a qualified writer with experience specific to your industry.
This content creation service may be an especially good choice if you want to build your brand identity across the web, not just on your blog. The Hoth offers additional services like content marketing to get your blog articles noticed by the search engines.
You can also sign up for guest blogging services, link building, and a managed service for turning your blog post into YouTube videos.
On the Scripted platform, you can connect with thousands of freelance writers, which is very different to working with a firm.
There are benefits and drawbacks to this model, depending on what you’re looking for. On the one hand, it takes more work upfront to find a blogger who suits your needs. You’re responsible for vetting applications and negotiating a blog package with the writer you choose. As with all freelance platforms, some trial and error may be required before you find your star writer. On the other hand, you get access to thousands of professional writers.
That means that no matter how niche your topic, you’re almost certain to find a writer with an expert opinion on Scripted. You can also hire as many writers as you need to help you turbocharge your SEO by posting content more frequently or developing guest posts on other websites.
In general, Scripted works best if you need a single writer to produce steady blog content rather than a one-off post. On top of the work involved in finding the right writer for your website, and the cost of the project, the platform charges a $150 monthly membership fee.
Verblio takes a unique approach to the content creation process. Instead of you finding a writer, writers find you. Just post your content request on the site, and writers can submit drafts in response.
One of the biggest benefits of being a Verblio customer is that you only pay for the content you want to use. Of all the drafts submitted to your request by different Verblio writers, you select the one you like the most and pay only for that piece. Since writers come to you, it’s incredibly easy to find a niche writer whose experience perfectly matches the topic you want to build a blog strategy around.
However, there is a drawback to Verblio. Naturally, its model raises the question of whether writers willing to risk working for free on these drafts (as they may not be selected) are as experienced and professional as those at other firms.
Another factor to note — Verblio sorts its writers into tiers, and the higher-ranked writers cost more, as do additional options such as content formatting for your website and SEO optimized content.
Upwork is another marketplace where you can connect with thousands of freelance writers and writing agencies. It’s easy to offer work for hire for a one-off post, a recurring blog, or something even bigger. There are no platform fees for clients, and you have the freedom to negotiate with potential writers. In addition, you can find SEO specialists and marketing experts on Upwork who can help you build a content plan to get the most bang for your buck.
This platform also stands out for offering access to writers from around the globe. Want to increase your brand’s international presence? There’s no better way to accomplish that than with a multilingual blog written by the most savvy writers Upwork has to offer.
The catch to using Upwork as your blogging service is that hiring a professional writer takes time. Most requests get proposals within 24 hours, but you’re on your own to vet and test out candidates. While Upwork has writers to fit every niche, it can be somewhat harder to find them on this platform than on some of the others we recommended.
Hiring the right blog writing service
Launching, maintaining or expanding a high-quality blog is something that most businesses simply don’t have the bandwidth to do in-house. But hiring the right blog writing service for your business can help you increase your online presence and position your company as an authority in your industry.
Having a strong blog helps you rank for more search terms in Google so you can reach more potential customers and grow your business.
With these five leading content writing agencies, you have all you need to outsource your blog content and receive quality writing every time.
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A frequenter of Washington's North Cascades, Michael is happiest ascending a glacier on his skis or jotting away about the great outdoors. With a PhD in Oceanography, the core of Michael's work with Eleven focuses on conservation, environmental science, and other related issues.