Building and executing a content plan
Reviewing your existing content and reach
We want you to receive the maximum value possible from our packages, so we start by ensuring your site is configured to perform optimally on Google.
Understanding your audience and objectives
We review any existing content you have and analyse its performance. This helps us to identify advantages that we can leverage in your content plan, such as internal linking opportunities.
Developing your content strategy
Using industry-leading keyword research tools, we build your unique content plan and strategy, specific to your goals, complete with comprehensive article briefs, and designed for long-term growth.
Producing your content
We assign topic-expert writers, professional editors, and a dedicated account manager to your project and get to work. You can monitor everything from your personal content dashboard.
Publishing your content
You’re notified as soon as articles are ready for publication. For a completely hands-off experience, you can also add our CMS uploading service, in which we format and upload the articles to your CMS.
Monthly reporting with suggestions
We schedule a monthly call to present your performance reports, which cover both your new articles and your whole site. We’ll suggest actionable, data-driven tasks to maximise your results.
Assembling an unstoppable content team
Our topic-expert writers leverage years of industry experience to craft articles your readers can trust.
Professional editors review each article for cohesion, logic, spelling/syntax, and brand alignment.
Dedicated Account Managers
Your dedicated account manager will oversee content production and act as your single point of contact.
Expert SEO Managers
Our SEO managers lead your content strategy to success with evergreen SEO practices for sustainable growth.
Vetting and hiring topic-expert writers
Our application form prompts candidates to demonstrate their topic expertise and writing ability through a series of questions and a demo task.
We assess the candidate’s application and demo task to verify that the writer has exceptional topic expertise and writing ability.
Conducting a paid trial
Successful applicants are offered two paid trial tasks. For this, we provide sample article briefs relevant to the candidate’s area of expertise.
Getting to know one another
We break the ice with a 30-minute video call. This helps us to assess professionalism and punctuality–attributes we consider paramount.
Finally, we conduct a probation period, in which a senior editor works side-by-side with the candidate, offering detailed feedback and active support.
Producing publish-ready articles
Assembling an unstoppable content team
We assign topic-expert writers, professional editors, and a dedicated account manager to your project based on the relevancy of their topic and industry expertise.
Topic-expert writers create your articles
Our topic-expert writers leverage years of relevant industry experience to write engaging and thought-provoking articles that Google and your readers can trust.
Conducting the SEO review
Our expert SEO managers conduct a thorough review to ensure your content is optimised for SERP performance, including any structured data opportunities, such as Google FAQs or Featured Snippets.
Professionally editing your articles
All articles are edited by professional editors who review cohesion, logic, narrative, spelling/syntax, and ensure content aligns with your brand and the content brief.
Formatting for/uploading to your CMS
For a completely hands-off experience, you can also add our CMS uploading service. We can upload the articles as a draft or publish them directly, with all the SEO tags and elements necessary to rank.
The latest from the Eleven blog
From writing and editing to strategy and marketing, our expert team answers the biggest questions in online content.