Search performance analysis
Ranking Impact Analyzer
Compare two Search Console periods to see which keywords improved or worsened, with CTR-weighted traffic impact.
How to use this tool
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Export from Google Search Console
- 1 Open Search Console and go to Performance → Search results.
- 2 Click Date, choose Compare, and set your two periods.
- 3 Toggle on Clicks, Impressions, CTR, and Position.
- 4 Click Export at the top right and choose Download CSV.
- 5 Drop the downloaded file into the upload area below.
Chart views explained
- 1 Estimated clicks — CTR-weighted impact: impressions multiplied by expected CTR at each rank position.
- 2 Position — direct rank movement, before vs after.
- 3 Real clicks — actual click data reported by Search Console.
- 4 Impressions — visibility trend, period on period.
- 5 CTR shift — click-through rate change plotted against position.
- 6 Opportunity finder — high-impression, weak-ranking keywords worth targeting.
Column requirement: the CSV must contain comparison
columns labelled
Last [period] and
Previous [period] for Clicks, Impressions, and
Position. This format is produced automatically by Search Console's
Compare mode export. If your file lacks these columns, re-export
with a comparison date range selected.
Drop your Search Console CSV here, or click to browse
Comparison export required: Last [period] vs
Previous [period]
Analysing your data...