January 2026, LONDON / NEW YORK / DUBAI – Industry veterans Andy Evans and Pete Wootton today announced the acquisition of Eleven Writing, a premier content agency serving the global B2B and technology sectors.
The acquisition, completed in Q2 2025, brings together two of the UK’s most successful digital media operators: Andy Evans, founder of exited businesses Net Communities, Podcast Voices and OnScroll, and Pete Wootton, former Chief Digital Officer at Dennis Publishing. Both have a long-standing history of building high-value media assets and have previously sold businesses to the global publishing giant Future plc.
Solving the Quality Crisis through Expert-Led Content
As the internet reaches a saturation point with AI-generated content, Eleven Content is a high-authority alternative to brands looking to stand out. The agency specializes in expert-led, human written content authored by topic-expert writers, blending compelling storytelling with accurate, authentic content.
“AI continues to evolve, but it is fundamentally derivative. Innovation and originality are the new currencies for remaining visible in traditional and AI Search and LLMs. That means fresh perspectives, original data, and deep topic expertise that only human specialists can provide,” says Andy Evans, CEO of Eleven Writing.
“Rather than chasing AI trends, we plan to use emerging AI technologies to elevate, rather than subjugate, the one thing that will always have measurable ROI: compelling, authoritative content that draws and converts customers.”
A Global Strategy for a New Search Economy
Eleven has built a strong reputation as a key content partner for companies like Airwallex, AI21, Hearst, Future plc, TestGorilla, and IOHK. Under the new leadership, the agency is expanding its global footprint across the UK, US, and Middle East.
"Great growth happens in steady, deliberate steps," says Pete Wootton, COO. "As we add AEO and GEO (Answer/Generative Engine Optimization) to our core offerings of SEO, thought leadership, and content marketing, our focus remains on generating long-term success for our partners. We have already expanded our leadership team with new Heads of SEO and Growth, while ensuring outstanding production quality, overseen by Christian Rigg, Director of Operations, remains the beating heart of the company.”
Continuity and Future Expansion
While the agency’s core remains high-end written content, the new leadership plans to evolve Eleven Writing into a more holistic content partner, eventually reaching into video, content amplification, and more.
"We deliver content that generates measurable outcomes in a fast-moving economy," Andy Evans concludes. "By combining the stability of our established production processes with a new sales and marketing engine, we are helping global brands ensure their voice isn't just heard, but trusted."
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