YOUR NEXT AND LAST CONTENT PARTNER
Outperform paid ads with authority-building content
Everything you need in one trusted content partner. As hands-free or collaborative as you like.
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Suggested Topic
Keyword
AI Tools
Article X
complex topics
Storytelling
Article Y
complex topics
Inclusivity
Article Z
complex topics
Hub for Paraphrase Tool
Article A
complex topics
Hubs
Paid Ads
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Paid & Organic
Live Tests
Ideas
A winning content strategy curated by industry experts
Content strategy based on evergreen, data-driven SEO practices for long-term, sustainable growth—specific to your audience and goals. Complete with detailed article briefs and bespoke brand materials.
Laura B.
Lifestyle & Marketing Writer
Deputy Editor at Lifestyle Publication
Laura B.
Lifestyle & Marketing Writer
Deputy Editor at Lifestyle Publication
Neil B.
Tech Writer
Senior Software Developer
Gideon H.
Mental Health Writer
Certified Counselor
Kate S.
HR & Legal Writer
Human Rights Lawyer
Ryan S.
Finance Writer
Writes for The Motely Fool
Michael G.
Tech Writer
Creative Technology Specialist
Laura B.
Lifestyle & Marketing Writer
Deputy Editor at Lifestyle Publication
Joshua M.
Tech Writer
Senior Software Developer
Kate S.
HR & Legal Writer
Human Rights Lawyer
Kate S.
HR & Legal Writer
Human Rights Lawyer
Neil B.
Tech Writer
Senior Software Developer
Gideon H.
Mental Health Writer
Certified Counselor
Patrick S.
Personal Finance Writer
Licensed Broker
Topic-expert writers to build brand authority, E.E.A.T and Google rankings
We assign writers that are qualified experts in your industry and that Google and your readers can trust. Demonstrable topic expertise is an increasingly crucial ranking factor and we've got it covered.
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Ongoing optimisation based on performance reporting and analysis
We actively monitor your content's performance and optimise our strategy based on our findings. We also present a report over a monthly call and highlight any key opportunities we have identified.
How to Embed AI into Health Insurance for Greater Results
According to McKinsey’s Industry Digitization Index of 2015, healthcare was at the bottom of a list of industries ranked on technological adaptation. Since then, venture funding in digital health has increased each year by an average of 40%, rising to $9 billion in 2020. McKinsey expects that by 2025, 25% of the insurance industry will be fully automated.
COVID-19 has made its presence felt across the insurance sector, with claims in life and health insurance rising and insurance companies struggling to manage customer relations with reduced workforces. However, out of this chaos has emerged a renewed interest in automation.
Lemonade, Inc. has been using AI-fueled chatbots to handle claims and deliver policies since its inception, a move many veteran insurance companies, like Geico and Allstate, have also been quick to employ. Othe...
Publish-ready articles edited by qualified in-house editors
All articles are edited by professional editors who review cohesion, logic, spelling/syntax, and ensure content is consistent with the brief and your brand.
Our results
Learn how we go above and beyond to achieve exceptional results for our clients.
David Ruhm
Senior Editor at Connecteam
I’ve worked with dozens of content writing services over my 10+ years in the industry, and Eleven are by-far the best there is. We are lucky enough to view their entire team as an extension of our in-house content team, not a third-party vendor.
Mo Harber-Lamond
eCommerce Editor at Tom's Guide
Eleven offers excellent quality in both writing and communication. We always appreciate the opportunity to provide feedback to writers and editors too.
Bar Zukerman
Content Strategy Manager at Wix
I'm so glad that I've had the opportunity to work with you guys. What your company does is truly amazing, your service is impeccable and your attention to quality and efficiency made my life really easy!
Desire Athow
Managing Editor at TechRadar
Eleven has been very accommodating during what has been a challenging year for us. They have been proactive, providing useful feedback and being a dependable partner through thick and thin.
Daniel Clinton
Editorial Team Leader at Top10.com
Eleven’s content is always top-notch. They always go above and beyond what I ask for and make sure everything looks really good. That kind of work ethic is much appreciated here.
How it works
Here’s a brief overview of how we can get started working together.
Building the foundation
Prior to our first meeting, we review any existing content on your website and identify strengths and opportunities for improvement. Then, over a free strategy call, we discuss your brand’s vision, goals, and pain points. We’ll offer our professional assessment of your current content strategy and give a broad overview of how we intend to help you meet and exceed your marketing objectives.
Developing your bespoke strategy
We combine industry-leading SEO practices with our own unique experience and expertise in performance, growth and perennity. We’ll create a bespoke content plan and strategy that is specific to your goals, complete with comprehensive article briefs and designed for long-term growth.
Your content at any scale
We assign topic-expert writers, professional editors, and a dedicated account manager to your project and get to work. The writers assigned to your project will be qualified experts in your field – for instance, accountants for tax articles, dermatologists for skincare articles, and so forth. You can monitor everything from your personal content dashboard.
Analyse and adjust
We'll closely monitor performance and adjust our strategy to maximise results and promote growth. Monthly reports and regularly scheduled check-ins ensure you stay apprised of important updates and upcoming content. And of course, you can send a message anytime to your account manager to discuss progress or ask a question.
What else do we offer?
Eleven offers a range of additional services that you can explore and add on whenever you like.
Custom illustrations
Add finishing touches to your content with in-article illustrations and value-packed, shareable infographics that adhere to your style guide.
Content updates
Keep content fresh with regular updates to core pages and maximise the value and ROI you get from your content. Scheduled optimally by monitoring performance.
Content uploading
We upload your articles to your CMS or website, add relevant tags and SEO elements, and manage your content.
Social media posts
Leverage your new content and create additional traffic sources by repurposing articles into multiple, shareable posts for social media.
FAQ
See our frequently asked questions. If you have another question, please get in touch or book a meeting.
Which industries does Eleven have top-level expertise in?
We currently offer top-level expertise across 15+ industries. However, we also work on a per-client basis to vet and hire experts in new industries and expand our topic coverage, so we encourage you to book a free, no-commitment strategy call in any case.
What level of topic expertise do Eleven writers have?
Our team comprises medical doctors, corporate lawyers, software engineers, and much more. Every Eleven writer has a Master’s degree or higher level qualification and/or significant professional experience in their field of expertise.
How do I pay for Eleven’s services?
We bill for our services monthly and upfront. Eleven begins work once your invoice has been paid (via bank transfer or debit/credit card). However, we can also discuss custom payment terms should this not be feasible for you.
What is the minimum commitment?
We don’t have a fixed minimum commitment. However, we prioritise delivering as much value as possible to our clients, so we typically prefer a minimum six-month or 50-article initial engagement from new clients. In any case, we will start with a free strategy call and suggest what we feel is best based on your goals, existing domain authority, and other factors.
Our Content Marketing Knowledge Base
Insider knowledge from content strategists, writers and editors with decades of experience in content marketing.
Get more insights from content marketing professionals
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Our Services
Take an end-to-end content solution or mix and match services as needed.
Content Strategy & Ideation
Data-driven SEO content strategy for long-term, sustainable growth—specific to your audience and goals and complete with thorough article briefs.
Publish-Ready Content
Professionally edited articles written by subject-matter experts with topic-relevant qualifications and years of experience in their domain.
Account Management
Your dedicated account manager streamlines content production and actively finds creative solutions to your everyday challenges.
Content Updates
Make the most of your investment and keep your content fresh with regular updates to core pages. Scheduled optimally by monitoring performance.
Reporting & Analytics
To maximize your ROI, we deliver reports over monthly video calls, identifying opportunities and optimizing our strategy accordingly.
Illustrations & More
Complete your package with in-article graphics, social media posts, direct uploading to CMS, and other powerful add-ons.
How it works
Here’s a brief overview of how we can get started working together.
Building the
foundation
Prior to our first meeting, we review any existing content on your website and identify strengths and opportunities for improvement. Then, over a free strategy call, we discuss your brand’s vision, goals, and pain points. We’ll offer our professional assessment of your current content strategy and give a broad overview of how we intend to help you meet and exceed your marketing objectives.
Developing your bespoke strategy
We combine industry-leading SEO practices with our own unique experience and expertise in performance, growth and perennity. We’ll create a bespoke content plan and strategy that is specific to your goals, complete with comprehensive article briefs and designed for long-term growth.
Your content at any scale
We assign topic-expert writers, professional editors, and a dedicated account manager to your project and get to work. The writers assigned to your project will be qualified experts in your field – for instance, accountants for tax articles, dermatologists for skincare articles, and so forth. You can monitor everything from your personal content dashboard.
Analyse and adjust
We'll closely monitor performance and adjust our strategy to maximise results and promote growth. Monthly reports and regularly scheduled check-ins ensure you stay apprised of important updates and upcoming content. And of course, you can send a message anytime to your account manager to discuss progress or ask a question.
“We don’t hire writers. We hire industry experts who can write.”
Our subject-matter experts provide content and bylines that Google and your readers can trust.
Below are some examples of active Eleven writers
Serguei worked for five years as a financial advisor before joining Eleven to educate a wider audience on mortgages, credit cards, ETFs, stocks, and more, utilising expert knowledge and vast industry experience.
Serguei Solokhine
Writer at Eleven
Personal Finance Specialist
Since completing a BSc a Film Production, Kieron has written and directed multiple short films, one of which won Best Short Film at the Gilbert Baker Film Festival. Kieron draws on this experience as a photo/video technology specialist at Eleven.
Kieron Moore
Writer at Eleven
Award-Winning Filmmaker
Joshua holds a PhD in Psychology from the University of Essex, with a focus on social cognition and social psychology, and has worked as a mental health practitioner and psychologist, specialising in working with patients of depression, anxiety and eating disorders.
Joshua M
PhD in Psychology
Katy Ward is a tech and finance journalist and editor with more than 10 years' experience. Throughout her career, she has worked with huge publications such as Google Finance and Yahoo! Finance, as well as a host of fintech start-ups and financial instituions. Her work has also appeared in respected print publications, including national newspapers and popular magazines.
Katy Ward
Writer at Eleven
Former Google Finance Writer
Neil has decades of experience as a software engineer and technical writer. He has worked in advanced roles at some of the biggest IT companies in the world and currently writes technical documentation for Cardano, one of the world’s largest blockchain and cryptocurrency projects, created by the co-founders of Ethereum.
Neil Burgess
Senior Software Developer
Ryan is a freelance personal finance and investments writer, with more than 3+ years experience trading and writing informative financial content. A chemical engineer by degree, Ryan's interest in finance grew out of a love of data science and computational statistics. His byline can be found on such well-known sites as The Motley Fool, Investing In The Web, and Top10.com.
Ryan S
Writes for The Motely Fool
Michael has written regularly for TechRadar, Top10.com, Creative Bloq, ITProPortal, and other leading tech publications over a long career that has seen Michael produce thousands of top-performing articles covering B2B and creative software.
Michael Graw
Writer at Eleven
Creative Software Specialist
With a BSc in Computer Science and several years working as a Java programmer and web and software developer, Richard offers top-level expertise in his writing, which spans B2B software, mobile apps, hardware, development, and other tech-related topics.
Richard Sutherland
Writer at Eleven
B2B Software Developer
With a PhD in Psychology and over 13 years of experience working and studying in the field, most of Helen's writing focuses on human behavior and mental health.
Helen Brown
PhD in Psychology
Gideon is a certified counselor, with degrees in Professional Counseling and Psychology and a Master’s degree in theology, and is currently completing his Master’s in Psychology. He is also the founder of TheRelationshipGuy.com, a dating & relationships blog with a focus on providing healthy relationship advice about love and life.
Gideon Hanekom
Writer at Eleven
Certified Counselor
Kate holds degrees in law and business management, combined with 8+ years’ experience as a human rights lawyer. She has strong knowledge of business legal structures regarding the rights and responsibilities of both employees and employers, and as a nascent writer has focused on small business management and entrepreneurship.
Kate Stacey
Writer at Eleven
Human Rights Lawyer
Ioana holds a BSc in Business Management from King's College London and has worked for 4+ years as a management consultant in the industries of technology, media and telecoms. Ioana is also a successful entrepreneur, having launched several social enterprises. No stranger to IT and enthusiastic hackathoner, Ioana is also an accomplished fintech, SaaS and B2B tech writer.
Ioana Andrei
Writer at Eleven
Management Consultant
Agata is a prolific business author with years of experience working with and contributing to the likes of business.com, Gale Business Insights: Global, the Encyclopaedias of Emerging Industries and American Industries, and Worldmark Global Business and Economy Issues. Through the course of her career, she has interviewed and produced books for multiple business leaders, and benefits from a keen and varied insight into the world of business operations.
Agata Antonow
Writer at Eleven
Business & Leadership Specialist
Catherine Miller is a lead member of personal finance and pension innovator Maji, where’s she’s responsible for content creation and running Maji’s personal finance masterclass, among others. Miller also holds degrees in English and education, and worked as a teacher before moving into finance. Today, she combines aspects of education and personal finance to help readers make better decisions in finance and beyond.
Catherine Miller
Writer at Eleven
Personal Finance Specialist
Patrick Sather is an award-winning personal finance writer and licensed broker who has worked for some of the largest financial firms in the United States, including TD Ameritrade and Pacific Life. A graduate of the University of Nebraska in both Economics and International Trade and English, his articles on life's most common financial decisions and quandaries are straightforward, practical, and always easy to understand.
Patrick Sather
Writer at Eleven
Licensed Broker
Book a free strategy call
We're certified content nerds who are obsessed with creating premium content, implementing clever optimization strategies, and generating long-lasting ROI. If this sounds like the missing piece to your puzzle, we can't wait to hear from you.
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How we drive results for our clients
As an outcome-focused content partner, we gauge our performance by client ROI. Read our case studies to learn how we go above and beyond to achieve exceptional results for all of our clients.
Tell us more about your project
Getting started is simple and begins with a free strategy call. We'll discuss your unique goals and pain points and how we can help you meet and exceed your marketing objectives
The latest from the Eleven blog
From writing and editing to strategy and marketing, our expert team answers the biggest questions in online content.